Direct-to-Consumer Strategies for Seafood: The Landscape, Challenges, and Opportunities since COVID-19

This report categorizes the different types of direct-to-consumer [D2C] models that currently exist within the seafood sector, and evaluates their respective strengths and weaknesses, the enabling conditions important for certain models to thrive, as well as barriers to scale and growth. The goal is to provide insight into how these models may affect the way wild capture seafood is bought and sold around the world, and in particular, the impact this may have on social and environmentally responsible seafood initiatives.