The untapped potential of story to sell seafood

As part of its overall effort to bring greater transparency and traceability to seafood supply chains, Future of Fish set out to explore the power of story to sell more fish and to determine what elements of that story most influence consumer purchasing behavior. This study is part of a series of investigations to identify the business benefits of data-rich supply chains and ignite market incentives for more responsibly harvested and traded seafood. 

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