Smalltooth sawfish recovery in Florida, USA: Direct and indirect protection measures, public education and a long-term science-based recovery plan are bending the curve for a rare and iconic species in US waters.

Learn the key facts about seafood eco-labels.

Why story matters to the ocean.

As part of its overall effort to bring greater transparency and traceability to seafood supply chains, Future of Fish set out to explore the power of story to sell more fish and to determine what elements of that story most influence consumer purchasing behavior. This study is part of a series of investigations to identify the business benefits of data-rich supply chains and ignite market incentives for more responsibly harvested and traded seafood.

The Monterey Framework is a collectively agreed-upon definition of socially responsible seafood with input and backing from over two-dozen environmental and human rights organizations and voluntary commitments from an equal number of seafood businesses.